Marketing Campaign Execution (B2C & B2B) 

• Assist in developing and delivering multi-channel marketing campaigns for both PBSA & Multifamily to support brand awareness, lead generation and resident engagement. 

• Create and manage content for digital channels including website, social media, email marketing and paid advertising. 

• Monitor campaign performance tracking key metrics such as engagement, lead conversion and ROI. 

• Execute sales and marketing initiatives for peak student booking periods and corporate leasing promotions. 

• Proactively develop and implement innovative marketing strategies to enhance resident engagement, drive brand awareness, and generate qualified leads across all digital and offline channels.

• Collaborate with Partnerships and B2B Sales to develop marketing collateral 

Digital & Social Media Management 

• Support Manageday-to-day social media activities across brands, including content creation, scheduling and community engagement. 

• Review, audit, update and maintainwebsites, ensuring listings, imagery / videography, blog content, and key pages are optimised for SEO and user experience.

• Identify and collaborate with local influencers, micro-creators, and resident ambassadors who align with Greystar’s values and lifestyle branding.

Content Creation & Brand Development 

• Develop engaging content, including blogs, resident comms, property descriptions and promotional materials. 

• Support the design and production of marketing assets, including brochures, flyers and signage, working with our internal Design Team and external agencies. 

• Ensure brand consistency across all marketing materials and touchpoints. 

Leasing & Resident Engagement Support

• Assist in executing marketing tasks to drive occupancy and retention, including 3D models, virtual tours, open house events and referral programs. 

• Support Operations Team in coordinating resident engagement initiatives such as placemaking & community events. 

• Coordinate with student ambassadors and universities to support outreach, on-campus visibility, and virtual engagement.

• Coordinate the curation and deployment of Welcome Packs for new residents, ensuring these align with brand values and are reflective of the local area. 

• Plan and promote student-focused events, including welcome weeks, exam wellness support, and career/networking activations.

• Support initiatives that encourage resident wellbeing, including health-focused content, partnerships (e.g. local fitness/yoga providers), and access to digital wellness resources

Local Outreach Partnerships

• Build relationships with local businesses, service providers, and community organisations to create exclusive offers, co-hosted events, and referral incentives.

• Support the leasing team by activating neighbourhood partnerships (e.g. cafés, gyms, wellness studios, cultural venues) that enhance the lifestyle proposition.

• Work with local charities and community groups to incorporate meaningful CSR and placemaking initiatives into the resident experience.

Marketing Administration and Finance

• Assist with budgeting and invoicing process, ensuring marketing expenses are tracked effectively. 

• Organise team folders and manage digital assets libraries (images, videos, logos, brand guidelines)

• Support with PR coordination 

Experience & Skills:   

• 2+ years of marketing experience, preferably within real estate, multifamily/BTR/PBSA, hospitality or of lifestyle brands

• Good understanding of digital marketing, social media management and content creation

• Experience working with CMS platforms (Umbraco), social media scheduling tools, and email marketing platforms 

• Excellent copywriting and content creation skills

• Strongskills in Excel, Word, and PowerPoint

• Knowledge of SEO, PPC, and digital advertising principles